Surprising stuffs in Switzerland - flyers

When it comes to promoting a product sending out flyers is a common way and Switzerland is no exception. I am huge fan of stickers having on our mailbox saying we do not wish to get any promotional material. However, this has not happened yet here. The main reason is that I did not (and sometimes still do not)  have any idea which store I should go to pick up let's say a pillow (ok, besides the obvious choice of Ikea) or a mop or anything besides supermarkets. In fact I was not familiar with the name of the supermarkets either. There are not many huge international chains in Switzerland (and that's common in the Netherlands as we know), so even figuring out where to buy a specific item can be challenging.
But back to my story. So every week several flyers arrive in our mailbox and let me say that some of them are pretty surprising. This includes a weekly flyer about different car brands. Honestly I have never seen anything like this before. Flyers in our mailbox every week about brand new cars? I understand that Switzerland is supposed to be a rich country but seriously?
One of my other "favorite" just arrived a couple of weeks ago.

Yes, this is what it seems. It's a flyer about old Swiss military equipments. Who on earth would want to buy any of this? Actually, considering how important the military is in this country probably this should not even be a surprise. In a country, where houses have bunkers to hide in a case of anything and everything happens these products should come handy. Still, I pass on that and nobody should expect any of this for Christmas either.